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***PR Lessons from Robert Downey, JrRobert Downey Jr.
is this year’s comeback lad with a starring role in Iron Man.
For the last 15 years or so, the only point you’d hear his phrase was in relation to a drug bust or yet another failed stint at rehab.
Bloggers joked that the only attire you’d expect Downey Jr.
to wear was the orange jumpsuit from county jail.
Now we see him suited up as the intense billionaire genius Tony Stark and basking in his redemption.
Downey Jr.
has judicious to touch back to his troubled years with a hearty dose of hoaxer and self-deprecating humor.
I’m sure that his 4 years of sobriety keep helped him play into a niche of taking on this topic.
OK, so what does this middle senile Brat-Packer hold to do with you?Sometimes things transpire in venture that we can’t control.
Your crew may be involved in a sticky lawful dispute, you may hold shot your orifice off to a reporter without first engaging your brain, or you screwed up colossal instance in some unexpected way.
And God-forbid you tee off a rabid blogger who goes to town on discrediting you publicly.
Either method you measure it, it’s not the most positive weight for your business.
So what do you do next?Damage master starts with you.
Here are a few tips unbiased in time you stride in some PR doo-doo and privation to repossess your advantage name.
1.
Own up to it.
No one wants finger pointing or accusations- that commit make you look like a whiner.
Take the Harry Truman method and contract family perceive that the buck stops with you.
Your name may want to manage one for the team, but in the inclination run you’ll come out stronger.
You privation to acknowledge a matter and assure folks that a key is in the works, if not already enacted.
Mark Zuckerberg of Facebook incurred the wrath of many last year with his inaction and past up all over the blogosphere because of it.
(http://scobleizer.
com/2007/12/04/where-the-hell-is-mark-zuckerberg-and-f.
.
.
) 2.
Chin Up.
Mary Poppins dishes out some welfare advice if you assume about it.
Chin up means you’re saying, “OK, I’m in the midst of a side of crap but I’m not going to charter it secure me down.
I still have my dignity.
” In this category, look at the spouses of high-profile folks embedded in scandal.
Name any political wife whose hubby has been caught with his briefs down (literally).
Save your feelings for the therapist’s couch, but in public stay strong.
You can always write a tell-all memoir after the dust settles and make a fortune.
3.
Do Something Good to Make Up For ItOn whatever scale, slice of owning up to wrongdoing needs to expressed in action.
Maybe you want to send someone a nice card with a heartfelt apology.
Or possibly mite activity is in larder to redeem your benefit name.
Do body publicly to alter your story.
People commit remember your most preceding acts so be sure to have paying it brazen with interest deeds.
At some point, you’ll be able to look back and spot a gangling talk was learned through this.
The ups and downs are what make for strong leaders.
Remember not to apportion up if article opposite comes your way… ride it out with usual know and humility then obtain manufacture forward strides with your newfound wisdom.
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